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A New Line of LLLI Intimate Apparel

From: LEAVEN, Vol. 43 No. 2, April-May-June 2007, p. 36

Q-T Intimates is pleased to announce that they have signed a license agreement with La Leche League International to produce and sell a line of Nursing Bras and Intimates in an updated and fashionable collection.

When it comes to fashion, fit, function, and fun, the new line of La Leche League International Nursing Bras and Intimates (LLLI Intimate Apparel) is designed for the 21st century woman and her breastfeeding needs. Today's nursing mom has a busy "on the go" lifestyle and an active schedule. LLLI Intimate Apparel includes sports bras, hands-free pump bras, and plunge bras that offer day to night choices with great fit and ease in nursing.

"We've created a line of well priced bras in assorted colors and fabrications for the nursing mom. She no longer has to wear a plain white bra with a high center to nurse her baby," says Q-T Intimates Vice President, Merchandising, Meryl Kutzin. "We've held focus groups with La Leche League members and found what nursing moms were missing in their intimate wardrobe. We have answered those needs with our patent pending adjustable wrap bra, bras with deep plunge fronts, padded contour bras, high and medium impact sports bras, and pretty seamless bras."

LLLI experts recommend purchasing at least three nursing bras: one to wear, one for the laundry, one to have ready in the drawer. With the variety of styles available from LLLI Intimate Apparel, the choices are plentiful.

The new stylish and affordable LLLI Intimate Apparel collection includes:

  • Wrap 'N Snap™ Adjustable Soft Cup Nursing Bra
  • Snap Front Underwire Nursing Bra
  • High Impact Sport Pull-On Nursing Bra
  • Low Impact Sport Bra
  • Mini-Rugby Stripe Soft Cup Nursing Bra
  • Seamless Microfiber Padded Plunge Nursing Bra
  • Santoni Strapless Nursing Bra with Removable Clear Straps
  • Soft Cup Patented Hands Free Pump Bra

Sizes include A32-36, B32-42, C34-42, D34-42, DD/E34-44, and DDD/F 34-42 (sizes vary by style). Suggested retail prices range from $19.50 to $29. LLLI Intimate Apparel has coordinating panties available in select styles in sizes small to 2X and ranging from $9 to $10.50.

A portion of all proceeds of La Leche League International Nursing Bras and Intimates will benefit La Leche League International in helping breastfeeding mothers and babies worldwide.

To learn more, visit www.LLLIBras.com.

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