MEDIA RELEASE: BREASTFEEDING VIDEO NEWS RELEASE TO BE AIRED THURSDAY, AUGUST 7

Check your local (US) television news for this feature on the WIC (Women, Infant and Children) breastfeeding media campaign inauguration!

CENTER ON BUDGET AND POLICY PRIORITIES

August 4, 1997

TO: Members of the Breastfeeding Promotion Consortium

FROM: Stefan Harvey

REF: BREASTFEEDING VIDEO NEWS RELEASE TO BE AIRED THURSDAY, AUGUST 7

We received word this morning that a video news release (VNR) announcing the initiation of the national WIC breastfeeding media campaign will be broadcast by satellite this Thursday, August 7, between 4:15 and 4:30 Eastern Daylight Time.

The video news release will include footage about the WIC breastfeeding campaign and coverage of a campaign kick-off event to take place this Wednesday, August 6, at Children's Hospital in Washington, D.C. The VNR will be broadcast via satellite, and local TV stations can download the satellite feed for broadcast at a later time. Television stations need the following coordinates in order to download the VNR.

Time: Starts 4:15 p.m. ET and ends 4:30 p.m.
Satellite: Galaxy 9, C-band
Transponder 1
Vertical polarity Downlink frequency: 3720: MHZ

Audio at 6.2 and 6.8

We thought this resource might be of interest to your organization. We have notified all state WIC breastfeeding coordinators about this resource and urged them to contact local television stations to download the VNR. We understand USDA is contacting states as well.

We continue to be very enthused about the kick-off of the campaign. This week promises to be an exciting beginning to enhance breastfeeding and promotion activities across the country.